Social media optimization is the use of social media websites and platforms to promote a service or product. Though the terms digital and e-marketing are often dominant in academic circles, social media marketing continues to become more popular not only for researchers and practitioners but also for regular individuals. As more companies, brands, and celebrities utilize the power of social media, an increasing number of companies are finding themselves thrust into a strange and somewhat confusing world of branding, advertising, and social media. This article will attempt to describe how it is to effectively use this media for business promotion.
The basic premise behind social media marketing campaigns is that consumers behave differently when dealing with businesses that have popular or prominent names. In essence, they are more likely to share positive experiences or thoughts about a company if they have heard about it through another source, rather than simply reading about it from the company’s Web site or press releases. Because this type of marketing tends to focus on the psychology of the audience, it can be quite effective in communicating a message to a captive audience.
There are several different ways to incorporate social media marketing strategy into a company’s promotional efforts. To start, a company needs to develop a comprehensive strategy that clearly outlines what types of content will be shared with the audience, which audience member will be targeted, and that social media outlet the content should be featured on. Once this is established, the content will need to be developed in a way that appeals to a specific audience. Also, the content should remain informative and provide new or interesting insights, recommendations, or news to the audience.
The main benefit of social media marketing strategies is that they tend to be a less expensive method of promoting a brand or service than traditional advertising methods. Because social media marketing allows viewers to “tag” their friends, the audience can become highly targeted because they can let their friends know about the content they are viewing. Also, Social Media Marketing can organically use social media marketing, by encouraging viewers to pass along the content to their friends. This is important because the more people who share the content, the higher its visibility to the audience and the greater the chance that someone will click on a link to the advertiser’s Web site or sign up for a service.
Another benefit of using social media marketing as a promotional tool is that it allows you to get started with your campaign much more quickly than other types of advertising. Because it is not difficult to create and maintain accounts on various networking sites, companies can get started marketing their brand immediately. This is important because as with other forms of advertising, the longer it takes to get started and the more effort it costs to maintain a profile, the more likely the business will not be able to attract the correct audience. With social networks, it is relatively easy to set up an account and then start to communicate with clients and potential customers.
Another advantage of social media marketing efforts is that many of them are highly visible. People who are interested in the brand or service can view the brand. If the audience is aware of the existence of the network, they are more likely to follow the brand or at least visit its Web site. For this reason, companies must choose their social networks carefully. Many popular social networks have millions of users; if a business has the opportunity to influence half of that audience, it can dramatically increase its exposure.
Some of the best ways to use social media marketing to attract potential customers include the following. Use a website or blog to discuss products in a way that readers will find interesting. Ask readers to “tags” their opinion or comment on a story. Offer to give them something in return, such as a free e-book or special deal, to encourage them to use the network. Social networking channels offer a unique way for a company to interact with current and potential customers.
One of the best social media marketing examples is YouTube. The site allows businesses to create short video clips of their products or services. Businesses can then use the video to promote themselves or their brand. When posted on YouTube, images that can be linked back to the brand website can create an image boost, as many people are more likely to click on images than text.